Joe Conlon shares his journey from being a cell phone sales agent and a wedding DJ to becoming a top-producing realtor. He started in real estate at the age of 22 and faced challenges in the beginning. However, he found his niche in working with first-time home buyers and utilized open houses and social media to build his business. As his business grew, he faced burnout and realized the importance of building a strong infrastructure and systems. He eventually formed the Joe Conlon real estate team, which now consists of six agents and three assistants. Joe emphasizes the importance of focusing on systems and organization when starting a business.