From Guinness Records to Real Estate: Evan Ungar's Goal-Setting Journey & Investing Insights
#47

From Guinness Records to Real Estate: Evan Ungar's Goal-Setting Journey & Investing Insights

Gillian Irving:

Welcome to the Wisdom Lifestyle Money Show everyone. My name is Gillian Irving. And for those of you who don't know me already and haven't met me here, I'm a mortgage agent with Lendcity. I'm a longtime real estate investor myself with a portfolio in Ontario, New Brunswick. I'm also looking to expand into The United States, is super exciting now that Lens City can get mortgages there.

Gillian Irving:

So I work with investors both on the financing side and the coaching side. And in my personal time, I'm an avid runner and a marathoner. I'm really excited to have a conversation with Evan Unger of Tech Capital today because reading your bio, Evan, I'm just going to just touch on a couple of things that I saw. So you're a real estate entrepreneur. You're the author of Make the Decision, which is an Amazon bestselling book on goal setting.

Gillian Irving:

You're a partner in four privately held companies, and you have two Guinness World Records. Okay. I don't even really know where to start with all of this. I think let's start with your Guinness World Records. What are your Guinness World Records then?

Evan Unger:

Thank you so much for having me. I really appreciate it. I'm excited to chat with you today and learn from you and hopefully create some value for your listeners. To answer your question, I have two Guinness World Records for the highest standing jumps in the world. If you know what a box jump is in the gym.

Gillian Irving:

Yes, I've embarrassed myself many a time on box jumps.

Evan Unger:

As we all have, but I have a Guinness World Record for the highest standing box jump and then I have my second record is for the highest box jump off of one leg.

Gillian Irving:

Wow, that's pretty incredible. Yeah, I think mine, I probably am the opposite of that. I feel like that is probably my weakest possible thing. I do have other areas that I do okay in, but box jumping is actually not one of them. Is that something you had to obviously train for that for an awfully long time?

Evan Unger:

I mean, I think the story goes that there was this coworker of mine who I used to work at a gym a while back and I had this coworker who always challenged me. You know, oh, who can bench more, who can squat more. Then one day came up with who can, you know, jump higher. And we ended up just going back and back. And eventually by the time we were finished, the gym was like clapping and people were like watching us.

Evan Unger:

And so we googled it and I was a foot away from the record. So I was like, I'm going train for this and beat it. And so I trained for just under a year and a year later I beat that record.

Gillian Irving:

That's really incredible. And so was this before you wrote your book on goal setting or was your goal setting book before that? Or did they inspire one another?

Evan Unger:

I think the jumps definitely inspired part of the book. And so I was achieving some really big goals in my mind and people were asking me like, okay, what did you do for this? How did you stay on track? What is it? I bought my first house when I was in my early twenties, you know, in Oakville, Ontario.

Evan Unger:

I've just been hitting some goals from when I was younger and people kept asking me, what are you doing to hit these things? Said, I'm going to write it out and there we go.

Gillian Irving:

Do you feel like goal setting has been the foundation to your success? Is that what is rooted at the bottom of everything?

Evan Unger:

I think goal setting plays a massive role in anything we do. All of your actionable tasks, all of your planning has to be systematized out of something. So if you don't have a goal and a specific target that you're aiming for, how are you going to create any type of next steps and next actions? So I do believe the goal planning has had a massive impact.

Gillian Irving:

Just to keep it sort of related to, I mean, I'm sure your goal setting can benefit people no matter what industry or what their focus is. But if we keep it sort of centered on real estate, are there different goal setting techniques for those who are interested in real estate, would you say? Do they vary depending on what you're it's really all fundamentally the same thing?

Evan Unger:

I believe that goal setting is fundamentally the same no matter what industry you're in. I think that's what makes it so powerful is you can sit back in your life and pick any part of your life, personal, professional, from hobbies to health and fitness. You can pick anything and you can create a goal the same way and you can break that goal down and backwards the same way. It translates well across different parts of your life.

Gillian Irving:

And do you feel like you have sort of areas of your life that you, so what are the areas? So there's personal you mentioned, so there's personal, financial, what else? Physical for you. What are the areas that you tend to chunk it into for people or say you need to be thinking about all of these?

Evan Unger:

Yeah, I think it's important to think about all of them. It's not a bad thing to have priorities in one aspect of your life for your goals, but you do want to make sure that you are focusing across the spectrum. So I would say you have your health, you have your money, you have your hobbies and your fun and you have your relationships. So those would be some key areas I would focus on for sure.

Gillian Irving:

I hear a lot of people talking about how health kind of has to be number one, really. Really, you can't have any of the other things unless you have your health. Is that something that you believe too that everything else has, you have to kind of, they have to, you know, jimmy for priority but at the base of everything has to be your health. Otherwise you can't really accomplish much if you're not.

Evan Unger:

And you know, you see a lot of young people these days who don't prioritize that. Always tell them, you know, try achieving any of these goals in bad health and you will quickly learn that your health becomes number one. And that's mental and physical health. You've got to be, you know, setting goals and practicing, for both.

Gillian Irving:

Yeah, I certainly, so I started running in earnest during the pandemic, like what else were you going to do, really? But I really took it seriously. So what, that's almost four years now. And I feel like everything is different fundamentally. I mean, with such a rock solid fitness as a priority, I feel just so much better about everything.

Gillian Irving:

Like you kind of have the clarity you need for all the decisions that you make.

Evan Unger:

Absolutely, I completely agree with you. Yeah, sure. You're just going get a little, your body's going to get stronger. Your discipline becomes better. You're, you know, you got the good chemical reactions happening in the body.

Evan Unger:

Everything works better for you when you're in.

Gillian Irving:

Now tell me a little bit about tuck capital because I suspect the people who are going to tune into us today are going to want to know about sort of the real estate aspects of your life and how it is that you can either help investors either get started or tell me, why don't you just tell me a little bit about Tuck Capital and what you do?

Evan Unger:

Tuck Capital is kind of like our overarching consulting and brand that we have under our umbrella. That is our umbrella. Then we have tuck developments. We have Choice Renovations Canada and we have Liso. These are all vertically integrated basically to support our real estate system that we have.

Evan Unger:

Capital was born out of myself and my business partner, Jordan, consulting on different business ventures and deals. And you know, we ended up consulting and actually lending our own funds to someone who was building out a real estate portfolio. It came to our attention like, how are they borrowing at this rate and still being profitable? And so he said, instead of lending on these things, you know, we should jump in. A long time ago, we jumped in and learned the ropes and we haven't looked back since.

Evan Unger:

We've really been in love with the real estate industry since.

Gillian Irving:

So you provide loans to investors who are looking to grow. Is that what you do?

Evan Unger:

No, not anymore. We can help like consult to help introduce them or help even goal plan with them for what they will need for that. But mainly we're doing our own developments and our own growth now and supporting our own system.

Gillian Irving:

And where are you focusing your attentions? Like what market are you focusing on in terms of the development?

Evan Unger:

It's mixed. We're across, I think we're in like eight different cities in Ontario. We have some good reach there. Southern Ontario, like favorite spots are going to be Hamilton, St. Catharines, Port Colborne, Welland.

Evan Unger:

Niagara and Hamilton region are more of my favorite Southern, and then up in the North, Sault Ste. Marie would probably be my one pick up there.

Gillian Irving:

I've just been hearing so many people these days, investors seem so tired of Ontario, with the difficult landlord tenant board, prices, just so many things about Ontario. There's just so much investor ennui with this area, right? We're like, Oh God, it's hard to do business here. Do you have advice for investors who are trying to make it in this market? You appreciate investing out of province or far away, there's difficulties that come with that.

Gillian Irving:

What would you say to an investor who is trying to decide whether to make it work here or go to a different province or out of the country to invest?

Evan Unger:

You know, I feel the same I share the same sentiment of it is really hard to do it in Ontario. The landlord tenant laws are not even like in the tenant's favor. They're not in the landlord's lap at all. There really is no it's just so disadvantageous to be a landlord in Ontario. But with that, you know, like you're getting crazy appreciation compared to most other places.

Evan Unger:

You're getting some different demographic depending on where you are in Ontario, and we're a thriving economy compared to the majority of the other provinces if you look at the stats. Right? I would say no. Do your research and know what you're getting yourself into and you should be fine. That's really the big thing.

Evan Unger:

I see so many people who jump in, know, they call me Evan. I got this tenant, you know, they're not paying. What do I do? All this stuff. How many properties you have?

Evan Unger:

I have one. I came over, I kicked in the door, I did this. I was like, oh my goodness. A lot of that stuff comes as surprise and that's where the majority of the pain comes from is just not knowing and being surprised. I say get educated and build your team out.

Evan Unger:

Building your team will be one of the most important things you do. Know, getting that amazing paralegal on your side, getting the accountants, the realtors if you need them, contractors especially. So these are the people in your team that you have to assemble and they got to be like your A team. Got to be willing to go to war with these people. If you are, they will do these things for you.

Evan Unger:

Right? If you're trying to juggle everything on your own in a province like Ontario, it gets very hard very quickly.

Gillian Irving:

I've always a lot of my portfolio is focused on student rentals. I don't have to worry. They're their own headaches. There's some headaches that come with students. But one of the headaches I don't have is non payment of rent and people staying forever and being out of market rents after a few years.

Gillian Irving:

You know, it's funny, people look at that strategy and go, Jillian, you're nuts for doing that. But I don't know, I've had an amazing appreciating portfolio and the kids just leave after two years and they just move out and move on and I just feel it again. I guess also knowing the strategy, knowing the pitfalls of one strategy versus another is always key. I'm assuming you know.

Evan Unger:

Yeah, mean, you'll follow that. We have a mix of student rentals as well. We have a few of them in Hamilton, some near Mohawk and some near McMaster schools. We enjoy that same opportunity. Like you said, every advantage also comes with its own problems to solve.

Evan Unger:

You know, the turnover, sometimes the damage, you know, you're dealing with a lot more points of communication in a house versus one person from a family. You know, there's different things that come with it, but there are major advantages to it as well. And we actually had ours as Airbnb's during the pandemic and they did really well. They weren't supposed to be student rentals. They're like really high end done homes and we did them as Airbnbs.

Evan Unger:

Then the pandemic ended and I feel like the travel and destination places for Airbnbs were really good, but the like inner city Airbnbs just kind of flopped off a bit. So we pivoted really quickly. We started putting out marketing for what we call luxury student rentals, and they filled up in no time.

Gillian Irving:

I've always thought that was a fascinating niche, and especially in Hamilton too, where I feel like you draw from families that are coming from Toronto or Oakville, a lot of them, so that there are some family assistance behind these students. And so let me ask you, are your rents just unbelievable now in these luxury student rentals? People are paying for it, I bet.

Evan Unger:

A 100%. A 100%. The accommodations that we provide are much nicer. The kitchens are really well equipped. Everything's furnished as if it's a high end Airbnb.

Evan Unger:

So you're getting all your bedding and mattresses and bed frames. You're getting decorative stuff around the house. It's nice. It's a really nice upper and all the utensils and plates and everything, they're matching sets. It's this small stuff like that.

Evan Unger:

A big difference, right?

Gillian Irving:

I laugh. It's what kind of next generation of young adults they're going to come out of there with very high expectations about the kind of like I sat on milk crates. I found my furniture from the people who moved out on the street. You're like, oh, it's Thursday. It's big furniture, garbage day.

Gillian Irving:

We'll go and see if we can find a new kitchen table.

Evan Unger:

Yeah. No, they're sitting on nice dining tables and chairs with glass tops and canvases around the house, fake plants, you name it, it's there. We're doing really well with the rents.

Gillian Irving:

What do think is that double what a typical student rental would be in terms of rent, do you suppose?

Evan Unger:

I'd say we're probably close to that. I don't know about full double, but our stuff near Mohawk for a single occupancy room will be almost $1,000 for the room. And then we do entertain double occupancy for our larger rooms and those will be $12.50 dollars for double occupancy. It's good.

Gillian Irving:

Yeah, that's really incredible. I, you know, again, I think, you know, knowing who you're going to attract with a place like that, chances are you're probably going to attract people who want nicer, are probably going to behave a little bit better. Knowing too that if they're committing to a place that has to tie rent, if there's damage, that they have a financial ability to fix it. So sometimes there's a lot to be said about, you know, willing to put the money in. You know, it's not all about not spending money as a landlord.

Gillian Irving:

Sometimes you spend the money and it comes back to you a lot faster when you do that.

Evan Unger:

That's exactly right. And then that's how we really feel. So we try and take care of these tenants and these students, we feel they're doing the same for us. So it works out really well.

Gillian Irving:

That's fantastic. But what I hear in this story is that you're always looking for opportunity in places you have, that you're never just letting things run ever. That's not a thing that you're constantly looking at every investment and trying to optimize it. Can you tell me a little bit about that process and other changes that you might have made to your portfolio that would you know, be an example for how, you know, so you move from a regular student rental to a luxury student rental. Are there other examples of that would give people ideas of what they might be able to do in their portfolio just to kind of give that little tweak?

Evan Unger:

Yeah, absolutely. So I mean, those properties, we pivoted multiple times on those properties alone. They were actually meant to be, one of them was meant to be a flip. We were going to flip it. Then we saw that the margin on the flip we had anticipated didn't end up being as much as we wanted to.

Evan Unger:

We said, you know what? I think this will cash flow well. It's in a perfect location for an Airbnb. So that's when we pivoted to Airbnb. And then from there we pivoted to luxury student rental.

Evan Unger:

But I would say the advice I have is really making sure you know the operation of your properties, no matter what scale you're at. If you have one or if you have a 100 or 200, you know, bookkeeper provides us with, you know, NOI statements frequently so we can evaluate the health of each property. And we're looking at that, a physical, going to the doctor and getting a physical almost. You know, come in, check your health. We checked out the property.

Evan Unger:

What are the utility bills? Why is this doubled now? You know, oh, we're doing well here. Is there room to intensify this? How can we add, you know, how can we double the rent, the gross on this?

Evan Unger:

Can we add laundry? Can we get paid parking? So these are things we look at often. We've taken many single family homes that we've had and converted them into multi unit dwellings to increase the NOI. So there's definitely many ways you can go about it for sure.

Gillian Irving:

Know, but I think you're right about having a regular check-in, You to know you can't make changes if you don't know what's happening just like you can for your own health. You're like, Houston, we've got a problem. We had huge problems with utilities with students, especially if they weren't paying for the bills. They just were like, Hey, I had one group of tenants once for properties in St. Catharines and we had one of those indoor garages, but it had no heating in it.

Gillian Irving:

They had a five day beer pong tournament in there with and they used space heaters to heat it. And so I got this insane heating bill. But so you get burned once, and then you learn your lesson, and you never do it again. So I had heating caps on any bills, you know utilities caps on any leases that weren't that didn't have the utilities included. But you wouldn't know that necessarily if you weren't taking a I mean, obviously I noticed the whatever gazillion dollar bill I got on that one, but slight increases.

Gillian Irving:

I think it's really important. No one really cares about your property the way you do. So I think having an accounting team that's giving you stuff regularly, think is probably one of the best bets there is out there.

Evan Unger:

I agree. Yep.

Gillian Irving:

And in terms of the team that you have around you, folks at Tech Capital, do you all have different areas of expertise? What is the makeup of your team and who occupies sort of what territory?

Evan Unger:

Yeah, great question. I mean, kind of built businesses around the team members that we would need. So instead of incorporating everybody into one business, we helped other people start businesses and get into business. We partner with people who are way better than us and then create a business with them. And that's kind of how we did it.

Evan Unger:

The renovations company, my business partner, Jordan had a great friend. His name is Josh. And he was an amazing contractor and did gorgeous work. And so we partnered with him and created our construction company. We did the same thing for our property management and did the same thing for our development.

Evan Unger:

So Jordan and I partnered up for that as well. I think we all have different roles. Some of our businesses are external facing. So like the construction company is, external facing, but the rest of them are internal. It's been fun.

Gillian Irving:

Right, but again, it sounds like there's a lot of self awareness too. It's know thyself. You're like, I'm not so great at renovations, but boy, I know exactly the right person, right? And so I guess that's the importance of creating your team is you're not trying to reinvent anything ever, really. You're trying to just find the right person to do the work that you need, that you know needs to be done.

Evan Unger:

It's really who, not how. It really is who can do this better than me and take this off my plate. So I just surround myself with people who do it way, way better than me.

Gillian Irving:

And is one of your goals trying to manage your time? Is that a goal? I I feel like that's one of the things I need to wrestle more is how do I control my day more. And the who not how would help with that, right? Who am I going to give this job to?

Evan Unger:

Yes, I agree completely with that. I think, I can absolutely improve on that part of my life as well. I feel like I'm working quite often, but definitely delegation is key and making sure you're setting yourself up for some personal boundaries will help as well. That So way you have to work within them and that forces your hand to delegate or be more efficient.

Gillian Irving:

Do you have products or services that you offer to investors who are like, Hey, I need consulting. You guys sound like you know what you're doing. Is that something of a new investor or you know, a semi sophisticated investor? I just need to scale and I don't know how to do that. Can I come to Tech Capital and say, I need help with this?

Evan Unger:

Yeah, absolutely. So you can come and we can consult in whatever area that you're looking for in the real estate, you know, process. We help people with turnkey renovations, planning. We help them with turnkey acquisitions. Help people optimize their income on their properties.

Evan Unger:

We've mentored a lot of people to help them purchase their first primary or their first investment property or larger. We actually help publicly traded companies do their acquisitions. We're working with private investors and publicly traded companies from the ground up at every stage of the process, so it's been quite exciting.

Gillian Irving:

That's really great. So it doesn't matter what your goals are, whether or not you just want to get, not dabble, but just get started and start slowly. You can help with that versus all the way up to the big publicly traded companies who will buy up whatever

Evan Unger:

That's they right. That's exactly right.

Gillian Irving:

Yeah. Oh, that's fantastic. I just want to circle back a little bit to the goal setting. I mean, we want everyone to get your book, But are there a couple of tips, like just a couple of tips that you could give our listeners on how to get started with goal setting or some suggestions that you have about because I feel like people make goals all the time. And they're not necessarily followed through.

Gillian Irving:

So how would you coach someone about creating meaningful goals that are likely to be followed through?

Evan Unger:

That's an amazing question. It's the perfect question. So I hope I can give some amazing value here on it. I really believe that you have to have a very specific goal. Don't make it generalized.

Evan Unger:

Oh, I want to be rich. It's okay. You can't attract rich. You can attract $1,000,000 by February 16. Like that is a specific goal.

Evan Unger:

You can even dig in more. I want to make $1,000,000 by February 16 by flipping homes or, you know, something super specific like that. That's that's how you start with your goal. And you really gotta come up with a why, a really deep rooted why. And that's your why is your reason you're doing this.

Evan Unger:

So you gotta find something that's emotional to you. Getting out of bed for money, very few people will overcome the obstacles, hurdles, and speed bumps in the road to getting to achieving a goal just for like the goal itself. Like the money isn't the goal itself. The car isn't the goal itself. You know, lifting this amount of weight isn't the goal itself.

Evan Unger:

It's like, there's a deeper reason for it and you have to dig deeper for it, right? Like, you know, maybe getting into better health will help you spend more time with your family for longer, be around for your grandkids. Something like that is a really deep rooted why. Or maybe you want to earn more money to retire your parents or spend more time with your parents or your kids. There's so many deeper reasons as to why you're achieving these goals and having something that you can anchor in deep rooted emotion, that's what's going to get you out of bed in the morning.

Evan Unger:

That's what's going to keep you on track for your goals when, you know, all hell breaks loose and there's a lot of, you know, when it's raining out there so you really want to have some deeper reason. Then the last thing I would say is you want to keep that thing, that goal in front of you often and keep reminders of it. Know set a goal, wear a bracelet that like reminds you of this goal or you know manifest and say a manifestation every day while you're touching this bracelet. And then every time you see the bracelet, you'll be reminded of it. Proctor used to say, Bring a goal card with you and keep it in your front pocket.

Evan Unger:

And every time you your hand in your pocket, you feel this goal card has your goal written on it and it reminds you of your goal. It's just these small things that keep you on track to achieve your goal that really keep it in focus.

Gillian Irving:

I heard Jim Carrey carried around a check for 1 in million his pocket when that amount of money was just absolutely unheard of in Hollywood and that he would touch it, feel it, believe it every single day. And now it just seems, of course, did, right? Because, of course, he would be the person to have achieved that. But that is just a it seems like it's such a smart tool.

Evan Unger:

Yeah, that's exactly how it works. I mean, you begin to think about it, you begin to attract it, you begin to consciously and subconsciously do the things that are needed to get there. You talk about it more, you act on it more. It's in front of your brain. Someone walks by.

Evan Unger:

I mean, I'll give you a good example. This is the most ridiculous example, but we have a property that we're working on in Niagara Region and it needs, like, we're building it basically from the ground up and we need to pour this foundation. Our foundation quotes came in for concrete and I've been like meeting, I was like, I want to get a better quote for concrete. I want to get a better quote for concrete. And the other day I was talking to my business partner Jordan about it and at that moment I walked by and there was just a guy in the gym walked by me with a shirt and it said

Gillian Irving:

I pour concrete.

Evan Unger:

Literally. I just stopped him and I like, Hey, what do you do for a living? He's like, yeah, yeah, this business, I do concrete work. Was like, Anyway, can you give me a quote for this? And he came in 18% cheaper than what we were looking for.

Evan Unger:

So this is perfect.

Gillian Irving:

But that's because thinking about it, it was on your mind, you knew it was a priority.

Evan Unger:

Was had a consideration with your goals. That's the problem is that I was on the phone and we're in the middle of building this out. It's really easy for that to be a priority and be on my mind. But your goals that you're setting aren't like every day in front of you every two seconds. The whirlwind of the day becomes really reactionary.

Evan Unger:

And so your goals tend to fade into the background. And so that's really why you want to keep something front of mind because you're going to see those opportunities. If that wasn't in the forefront of my mind, that guy probably just would have walked by me. I never would have seen that on his shirt. But now imagine your goal is something specific that you've created and it's in the forefront of your mind and you see a guy walk by.

Evan Unger:

Let's say your goal is you want to work for, Elon Musk and directly for Elon Musk. Don't know something crazy like that. Sure. You're going to talk about it. You're going to feel it.

Evan Unger:

You're going to remind yourself of it and one day someone's going to say, Oh I worked for this company. You had this. Oh my god you have a connection here. Can I talk to you about that? And so it helps you get to that goal for sure.

Gillian Irving:

But it does sound too that you have sort of long term permanent goals that are probably related to your health. Like I'm going to be fit. You know, might one of my goals is to be healthy for my grandkids or whatever. I'm a hopefully long time away from that. I'm not.

Gillian Irving:

I don't even want say that out My kids are too young, but so you've got goals for that, like long term health, but you know the foundation pouring for the house like that's an immediate goal. So there's goals clearly for short term, mid term, long term, is that what you do? Or do you focus more on the bigger overarching goals and then you make short term goals? How do you prioritize the ranges of goals? Otherwise you'd be making goals every day.

Gillian Irving:

Do you have daily goals, weekly goals, monthly goals? How do you structure it?

Evan Unger:

I would say the best way to do it is think of the biggest goal you have. Take any area that we spoke about health, finance, relationship, everything, and pick the goal that means the most to you. Make it super specific, but make it huge. Make it so big that you're nervous talking to small minded people about it.

Gillian Irving:

Don't they call them BHAGs? The big hairy audacious goals.

Evan Unger:

I haven't heard that before, but that's

Gillian Irving:

fantastic. That's

Evan Unger:

fantastic. So that's the type of goal you want to pick. Something really big and then you're just gonna what we call chunk down on that goal. So you have this big huge goal. Maybe it's, I want to own 500 rental properties.

Evan Unger:

That's great. Maybe you have none right now, but you want to have 500 and it's okay. You're not going to focus on owning 500 for tomorrow. You're going to plan this goal. You're going to say, here's what I want to have it done by.

Evan Unger:

And then you're going to break it down via time and effort and what needs to be done. So maybe it's, I want to have 500 rental properties in the next five years. Okay. That's a 100 rental properties a year, right? You're going be at roughly eight properties, eight and a half properties a month you need to be buying, and that becomes your goal.

Evan Unger:

And then you break that down and it's two properties a week. So, okay, we got to be buying two properties a week in order to hit 500 properties by the end of May. And that's really how you go from a really big goal that's five years away to a goal that you can focus on today.

Gillian Irving:

So that they're much more otherwise, I guess you'd be paralyzed by the impossibility Of of it

Evan Unger:

course. So you take it big, you chunk it down, and then you create action steps on it. So that's your goal of, okay, I wanna acquire two properties a week. Then you take that and you say, how many properties do I need to analyze and underwrite a week? And then how many properties from the ones that I analyze every week do I have to make offers on in order to have a winning offer?

Evan Unger:

And and that's and then you get to this point where you're like, great. I need to be I need to be analyzing in order to pick up two properties a week. Need to be analyzing 30 properties a week. I need to be offering on 17. I don't know, whatever the numbers end up working And okay, great.

Evan Unger:

17 offers have to go out a week. Now what do I have to do? How many calls do I have to make to get 17 offers out? You just keep breaking it down until you have your routine, your daily routine in front of you. And then basically from your overarching goal of 500 properties, can have how many calls you need to make, how many underwritten properties, how many offers and the people you need to have in place to do that.

Evan Unger:

There it is in front of you, your daily routine to hit 500 properties in five years.

Gillian Irving:

Do you ever worry about I do hear a lot of real estate investors talking about how they want these huge portfolios. And in many respects, I think that's great. I also have a big portfolio and always wanted a bigger portfolio, but sometimes I'm like, I wonder if you get to the top of that ladder and you're like, Oh my gosh, the ladder's up against the wrong wall. That's not the right goal, that you work really hard. I I suppose you have to really reflect about the why of it all because you could do the 65 calls, 17 offers, two houses a week for five years and have your 500 properties and go, Oh my gosh, has this brought me what I wanted?

Gillian Irving:

So I suppose at some point you need to make sure, I guess that's the reason why you have to spend so much time really understanding the why of it all. Because I hear people put out these numbers. I want, you know, 200 doors and I think, Why? What is your why for that? What is it you want from that?

Gillian Irving:

And some people I think want the I feel like my goals have changed from active management to more passive management. I'd rather just not do all the property management stuff necessarily. Yeah, but anyway, just I think it's safe to say that your whys probably evolve over time and you have to really spend a lot of time not only figuring out what the plan is to make them work, also reevaluating them to sure that they're still authentic goals and still make sense for all the things that you want in your life.

Evan Unger:

Absolutely. It perfectly said the way you said it. I wouldn't add anything else to it. It's important for you to reflect often. Once a week reflect on how your week went and do a brain dump.

Evan Unger:

Once a month do a larger reflection. Once a quarter do an even bigger one. And then once a year replan your annual goals. Like your life is going to change. When you're 18.

Evan Unger:

Your goals will be different from when you're 25, 35. So you're going to have kids, you're going have grandkids. Like your goals are going to dramatically change. I mean, life will dramatically change and your goals need to change with them.

Gillian Irving:

I feel like I think we should leave it here. I would like to have you back again because I want to talk about so many other things. I feel like we've touched upon how real estate investors for people who want to get started, they have a sense of what tech capital does. Can you tell our listeners how they can find you? Where they can they follow you on social and where can they reach you if they want your services to get started for consultations for their small, medium, large, huge portfolios or any corporate private companies out public companies out there who wanna talk to you?

Gillian Irving:

How where can they find you?

Evan Unger:

So you can follow any of us on Instagram, of course, at Evan Unger, or you can email me is the best way. It's Evan, evan,@TuckCapital.com and that's T U K and then the word capital C A P I T A L dot com.

Gillian Irving:

Fantastic. I hope lots of people reach out to you. I'm sure you're gonna have so much helpful advice for them, it has been such a pleasure talking to you. Thank you so much, Evan.

Evan Unger:

Thank you for having me. I really appreciate it.

Gillian Irving:

I really appreciate it. K.